I wanted to write up this quick post because it demonstrates the power of following a plan and setting it on autopilot using outsourcing.

As many readers know, I’m a member of John Jonas’ “Replace Myself” program and I hire full time employees to work for me in the Philippines.

For the time being we’ve stopped building Amazon sites simply because I have a few other high-priority projects and I don’t want to dilute my team’s work too much. But I have a total of something like 15 separate sites promoting Amazon niche products and nearly all of them make some money. A few are total duds, and a few are really profitable.

I won’t disclose exact numbers but I’m really serious when I say that you can build a handful of these and easily cover the cost of a full time employee. You can hire one person to build these sites for you, completely, and you’ll probably have your “handful” done in two months, and you can then either build more or downshift to “promotion only” while having your employee working on other tasks for you.

So that’s where I am now. I have about 15 of these sites and we’re concentrating on about 10 of them to boost rankings and revenue.

I have one employee who spends about 1/3 of her time writing a SINGLE article set every day. It is submitted to Unique Article Wizard, which is where the magic happens. UAW builds links for us in a very stable manner. It submits variations of the “article set” to hundreds of article sites over about two weeks (we set the rate). It attaches a RANDOM resource box to the end of the article based on a file that WE created. And obviously we created a slew of resource boxes to build links to the review pages that we want to promote, using anchor text that represents a variation of our keywords.

Two months ago I made that decision to stop building out new sites and instead focus on simply growing what we have. Every day we submit one article for one site, and we rotate through the 10 sites we’re focusing on in weeks.

This single task has doubled our revenue from Amazon. It’s actually up more than that, but I have one site that is somewhat geared towards summer products so I’m not counting the growth there. That’s more of a seasonal effect, but surely still helped by our UAW efforts.

The lesson in this is to come up with a system that you can manage, understand how it works and then set your guys in the Philippines out to execute on the plan. Be the manager and just guide them, while you come up with new money making projects. It’s great fun and it’s profitable.

Here’s more info on UAW in case you’re interested in using this. I joined because John Jonas recommended it and it was a very good rec.
Chris

How often do you see this question:

“What’s the best free software for doing X”

I don’t know about you but I see this ALL THE TIME. Just head over to WarriorForum and you’ll see what I mean. People are constantly looking for free hosting, free website creation, free autoresponders, free video editing, etc.

If you are an absolute newbie to this business, then it might make sense to use free software for your business in the beginning. But only if you are cash-strapped and can’t afford the investment in a proper solution.

If you are a newbie who actually plans to build a REAL BUSINESS and actually plans to invest real money in building the business, then you are making a mistake to use free services, for the most part.

Yes, there are exceptions. But they are few and far between.

In life, and in Internet Marketing, you get what you pay for. Listen folks – IM is one of the lowest cost business platforms you can possibly start. So why take a good thing and pollute it by building your business on top of free products or services that you can’t control?

I want you to start thinking like a business person. If you are selling information products then you have a high margin business . You can afford to invest in quality tools to help you grow your business or speed up business tasks.

If you sell a product for $47 and you start clowning around with free autoresponders, you have a major strategic thinking error. You should be using a professional solution like Aweber instead.

If you have a website that you want to build up over a number of years, don’t run it on Weebly. Get proper hosting and build a proper website. Use free solutions for testing. Then get real.

If you are going to be making videos as part of your marketing and expect to make real money from it, don’t rely on CamStudio. Go get yourself a proper copy of Camtasia or Screenflow for Mac.

If you want your site to look professional, stay away from “free” graphics. Just pay a graphic designer in the Philippines to do custom work for you. In the long term you’ll appreciate the difference and the ability to customize.

If you expect to be doing a lot of article marketing for profit, sure you can submit to EZA for free. But you should also consider getting something like Unique Article Wizard to accelerate your results.

Instead of working with free WordPress themes invest in something that offers support, way more features and is proven to work. Something like Thesis, for example. I also use FlexSqueeze for this website because it’s simple and I don’t outsource anything on this particular site.

People who pay for good quality products will generally achieve better results. Stop being so darn cheap.

Buy Quality. Period.

If you do article marketing then you know about the importance of resource boxes. If you are new, article marketing means writing articles and publishing them in other people’s article directories. You get to include an “about the author” section at the end of the article where you can include links back to your websites.

This gives you the opportunity to get clicks on your articles (traffic) and it also gives you a backlink to your site which helps search engine rankings.

In case you need help creating resource boxes, here is an awesome free tool.

This tool, which was created by John Jonas, allows you to make a whole variety of resource boxes pointing to different URLs and using different keywords. This is particularly useful if you are using Unique Article Wizard (which is what I do).

Bottom line – this tool ROCKS and you should use it. You should give it to your outsourcing team also.

If you are at all confused – just go take a look at the tool and you’ll understand.

Every so often I see forum threads talking about this topic. How long should my article writer take to write a 500 word article? How many articles a day should I expect from my writer? How long should article rewrites take?

Here is my answer:

I recommend using Unique Article Wizard for article submission. I put my money where my mouth is. I have writers that are paid to create article to go into this system. So how do I know if I’m getting my money’s worth? Simple – I have done article myself and I know what to expect.

Here is an example from today: I actually thought of doing this blog post because I had just finished writing one article along with 2 re-writes of the same article. I wanted to know how long the whole process took me to complete.

Stats: My article was written on a topic I know very well, and required zero research. Add any research time to your expectations. My original article was 320 words. The two rewrites were 437 and 388 words each.

In case you are wondering, Unique Article Wizard uses 3 versions of an article in order to give you the human-written “uniqueness” when they are submitted to hundreds of directories and blogs.

Time taken: The original article took me 20 minutes to write. That does not include any proof reading or editing. I’m a very fast typist, I knew the topic well and it just “flowed” rather easily. I expect someone I hire should probably spend 45 minutes on this.

My rewrites each took me 10 minutes. I timed them with a stopwatch.

What’s left: As I write this blog post I have 3 finished articles. I’ll now need to go into the Unique Article Wizard portal and paste them, pick categories, add keywords, and spell check the articles. I’ll also need to create the resource boxes that I want to use (to get my backlinks). I expect that process will take me about 15 minutes.

Adding it all up: If you add up the entire workflow I described above, you get 55 minutes. Let’s call it an hour. That is the time it took ME. I would expect someone not as skilled at typing / composing articles would spend at least 50% more time on this, so let’s call it 1.5 hours per full article set.

Now let’s get realistic. What I shared with you above included only the actual working time. Guess what? I was having a cup of coffee, so between re-writes I drank some coffee. That naturally leads itself to a bathroom break. I also took some quick mental breaks between re-writes. Heck, I stopped to change gears by writing this blog post (something your outsourced employee obviously should not be doing during work hours). But my point is that your employee will require mental and physical breaks. Nobody can be expected to sit at a computer and crank out content without stopping.

Take your time and triple it. If my non-stop-time would be 1 hour then I have to adjust to account for 1) my employee won’t be as fast as I am; 2) we all need breaks. So I would expect my employee can finish an entire article set + submit that article set within 3 hours. If any research is required then again you need to pad this number further.

My conclusion is that if I’m asking my article writers to work 8 hours per day then I should expect about 3 article sets per day of work. Anything more that this is probably unsustainable, poorly written, and demotivating for your employees.

Today I want to talk a bit about outsourcing as it pertains to article writing and the economics of doing this. I see countless posts over at WarriorForum.com, or other places, asking about how to get started outsourcing article marketing.

Obviously, article marketing can be a powerful way to promote your business. You get backlinks from your articles, and you get potential traffic from people who read your articles.

So let’s talk about your options when it comes to outsourcing article writing:

1) You can go to a freelancing site such as Elance or oDesk. Here you can probably hire someone to write articles for you either by the hour, or more likely, on a per-article basis. You generally spoon feed the person the exact keywords and other article requirements. They work for you but they also work for many other employers. They get paid by the article and they crank out whatever they crank out. You might get lucky and find a great person through this method, but it’s not easy. They have no real incentive to learn about YOUR business, and do anything to help you succeed beyond writing articles. They are not truly working for you.

2) You can hire your own writers to work for you full time. This is far more effective, in my own experience, because you are able to set expectations for how much output a person creates in an average week or month, while paying them a salary. This means they aren’t looking to crank out garbage. You can also teach them exactly what you need accomplished. You can show them how to do keyword research so that they know exactly what to write about without you needing to explain it on every single assignment. You can earn each other’s trust and you can give them your login details for article marketing accounts, so that they submit the articles for you. You can get them to track your rankings for keywords. There is FAR more value in having a dedicated employee than hiring a freelancer.

The Economics:

I use Unique Article Wizard, so whenever I have a writer do articles for me, I get 3 versions of the article along with a resource box file that we submit to the UAW service.

Imagine that on a typical day my writer takes plenty of breaks (you go nuts writing all day), and outputs a total of 3 article “sets” each day. That’s actually 9 articles, but only 3 topics because each “set” for UAW has 3 versions like I said above.

There are an average of 22 work days in a month. That’s 66 article sets per month. Say the salary is $400 per month. You can hire people for less, but I’m using numbers that are very achievable for you.

This works out to a cost of $6.06 per article set. Oh, and since my writers also submit to the Unique Article Wizard Service for me, this means that I’m getting a lot more than “just” an article. I’m completely outsourcing article marketing so that my time is free to figure out what the next growth path will be for my business.

Do you need a full time article writer?

If you are not sure, then you probably don’t have ambitious enough goals. With one writer on your staff, full time, you should be able to pick 3 niche markets, setup blogs within each niche market and find products that you can promote using a feature box in your blog (or the “What Would Seth Godin Do” plugin).

Then, you train your writer to follow the news on each niche market. You have your writer write one article per day for each of the blogs, and post to the blog. The writer then creates the 2nd version of each article and submits to EzineArticles.com (and perhaps other directories). Then, the writer creates the 3rd version of each article and submits the entire set (all 3 versions) to Unique Article Wizard.

If you pick niche markets that actually have buyers, and you promote products that actually sell, then you should have no problem making a solid profit with this strategy. And there are many variations of it.

For example you could have your writer do product reviews and write articles to point backlinks at your reviews. Go to some of the affiliate networks where physical products are promoted. CJ, ShareASale, LinkShare, etc. Find products that look like they sell very well (check for real user reviews online).

When you find a great product that you think you can promote, check the top 10 organic listings when you query the product name in Google. Look at the number of search results using phrase match (product name in quotes). Look at the average page rank of the top 10 listings using broad match (no quotes, the way people actually search). If you think you can get ranked for the product name, publish a review. Then start sending articles to the review using Unique Article Wizard. You’ll be surprised how many awesome products there are to sell out there once you move away from Clickbank. Even Amazon has a TON of stuff out there, but you need to focus on expensive products given the 6-6.5% commission cap.

The point is this: Hiring an article writer in the Philippines is very low cost. If you have ANY aspirations for making money online you better learn how to manage a few employees and you better learn how to do article marketing.

The side point is this: If you are willing to step up to the plate and hire a dedicated employee for a few hundred bucks per month, then using a service such as Unique Article Wizard is a no-brainer. It’s like buying a car for $30k and not paying an extra $5k to be able to drive faster than everyone else.

Where to hire writers

My top recommendation is to use John Jonas’ training over at ReplaceMyself.com (make sure you claim your bonus through me)

Recently I started using CampFire, a chat-room product, with my team. This product is by the makers of BaseCamp. It’s incredibly useful.

Here’s a link to CampFire. It is not well advertised, but there is a free account available that will let up to 4 people chat at one time.

Here’s how you can use it. When you have more than one employee and you need THEM to resolve a problem together, you can ask them to go to the Campfire chat room to resolve it online via discussion. You don’t even need to be there. Campfire will keep a log of the discussion and you can go in later and take a look at what they said, and see what resolutions they came up with. If you like the resolution, great. If not, email them suggesting some alternatives.

The point is this – you do NOT want to become the middleman for problem resolution in your business. You want THEM to figure it out for themselves.

Here’s a real world example. I have one writer who writes articles and another “jack of all trades” who submits them to article directories, with the exception of Unique Article Wizard. I want my writer to submit to UAW herself.

My writer will submit articles to our system and my other guy will then submit to EzineArticles and other places. When he is done, he needs to let the writer know so that she can go submit to UAW.

Things were falling through the cracks and we needed a system. I simply asked them to go figure it out via CampFire. I was not online with them. But it got solved and I got to see how they interacted with each other.

Remember, Campfire is a free tool if you use the free version limited to 4 chatters and 10 MB of file storage. It’s fine for me so far. Very fine.

Today I want to give you another simple case study about article marketing + blogging. This is a story about how I got a first-page Google ranking for a profitable keyword within one month. It will generate me auto-pilot income for (likely) years to come. It took some up-front investment in time, but it is easily outsourceable and repeatable.

Got your interest? Good. Let’s move right along.

Important side note: When I say “article marketing” I’m specifically talking about Unique Article Wizard, which is by far the easiest way to accomplish these results. It is not free, but as you’ll eventually learn throughout your marketing career, you need to pay for good quality stuff if you want to succeed. If you subscribe to this service using my link I will give you the same bonus package that I offer to people who join Replace Myself. See this page for info on the bonus package, and then just come back here and use my link to join UAW.

About the Product I Promote:

I chose an information product that has a recurring monthly fee and pays a decent commission. It’s something I feel very good about promoting because I’ve seen the content. Pick stuff you feel good about. Be ethical. Enough said.

The Keyword:

My goal was to rank very highly for the product name, and for variations such as “product name review”, etc. When people are searching on a product name it means they are interested in buying, but they need more information. It’s a great area to start with your marketing efforts.

Just so you know, the product name I want to rank for is two words. It’s harder to rank for two-word phrases compared to something like “Captain MonkeyUncle’s Large Brown Underwear”. Duh.

Assessing the Competition:

I don’t believe in huge keyword research. Keep it simple. Type the keyword into Google within quotes to reveal the number of pages with a phrase match for your keyword. Reminder, if the keyword is “Stinky Shoes”, you want to know exactly how many pages say those words in that order. You don’t want to skip the quotes or you’ll get a total number of pages that says “stinky” and “shoes” anywhere on the page.

In this case, my competition is about 90,000 pages. Certainly not child’s play, but definitely not rocket science to beat.

Now we look at Page Rank. Type the keyword into Google again, but without quotes this time. This is how your prospects type stuff, so copy them. Look at the top 10 results and get the page rank for each page. I use the FireFox plugin “SEO4Firefox” to do this. Average it out. If it is under 2 you should be in good shape. Above 2 and it will be harder to compete.

In my case, the average worked out to 1.1 (a few zeros, and a few pages with PR 1, 2, 3, and even a 4).

The Work Involved:

First, I setup a WordPress site. As usual I made the static home page the sales page. I then created a “blog” page and set that up so that’s where the blog posts go. Pretty ordinary so far. I have a guy who sets up sites like this for me and it takes him about 45 minutes to install WP, add the plugins, setup the pages, install the theme, etc. From there anyone can do the posting (myself or an employee).

I started publishing some decent articles as blog posts. Nothing huge, just stuff that I could whip off easily. I’m up to about a dozen posts on that blog over the course of a month.

Next Comes the Promotion via Article Marketing

I wrote a whopping total of 2 articles with educational information about the niche. I didn’t even mention the product in the articles. I just wrote for the reader, and I provided links back to my site in the resource box. It took me about 45 minutes to do each article, including the “re-writes” needed for the Unique Article Wizard system. Making the resource boxes took 10 minutes.

I submitted the articles separately (about 2 weeks apart) using Unique Article Wizard. I made sure to use a variety of titles and a variety of anchor text and resource boxes.

Ok Let’s Get to the Good Stuff … The Results!

At first I was nowhere to be seen on the first 3 pages of Google. I wasn’t even cracking the top 30! That is typical. I had no backlinks yet, and my site was pretty new. Remember, the articles had not yet been submitted at this stage!

About 2 weeks after I submitted my first article I was on the 2nd page of Google if you typed “product name review” (no quotes). But still nowhere to be seen for the product name alone. Mind you, my first article was still in the process of being drip-fed out to the directories.

That’s when I submitted the 2nd article. Again, I waited another two weeks. Every day the Unique Article Wizard would submit my articles to blogs and directories. I could see the pingbacks coming to my site each day, so I knew I was getting about 10 new backlinks per day (I set the articles to drip out to only 20 sites per day). BTW, I don’t keep the pingbacks. I delete them. But I like to see them come in since it tells me that backlinks are being formed.

After a total duration of four weeks, my rankings had significantly improved. And I mean SIGNIFICANTLY. I’m now showing on the first page for the main keyword. I’m ranked #8 as of this writing. If you add “review” after the keyword then I’m ranking #6.

Do you think I plan to stop there? Of course not! I’ll just submit another fresh article into the wizard every couple of weeks (or maybe every week if I’m aggressive) and I’m very confident I can get to the #2 or #3 spot (the top spot will probably always be owned by the product vendor’s site).

Very Important SEO Point: Results do NOT come instantly. Quit thinking that you can post something today and rank for it tomorrow. That’s definitely true for non-competitive phrases, but if there is even only mild competition it will take some time. Just be cool with that concept and plan to build a business around it.

The Money:

The site I’m referring to has brought in a few hundred bucks so far. Nothing huge, but remember that it’s still new and my rankings are still being built up in Google. I expect that making $1000 per month is very doable from this site. That’s just ONE site. Keep that in perspective when you think about the $67 cost for Unique Article Wizard.

Also remember that the time investment is only modest up-front, and then very light going forward. All I need to do is keep submitting a new article every month to ensure that competition doesn’t creep up behind me and push me out of the way.

Outsourcing These Projects

In this particular example I wrote the website content and articles myself. That’s because I know the market better than anyone who works for me. Plus I actually enjoy writing (as you may have noticed), so I pick topics that I want to write about and I outsource other topics. There are plenty of projects where I do none of the writing. I just manage the process. I have someone else setup WordPress. Someone else writes reviews. That same writer will do the articles and submit them to UAW for me (I literally don’t touch them).

Then my VA keeps track of analytics to see what’s getting traffic and what’s not. We’ve done this on tons of products and sometimes you get “easy rankings” with only a few backlinks.

If you know the rankings are coming quickly and the product converts, you can then go back and improve your review, add more content, add a bonus offer, or whatever. That’s the power of outsourcing. You can test a LOT of stuff very cheaply with someone else’s labor, and then you can go back and re-invest in the stuff that is working.

This way your efforts are concentrated on only worthwhile projects.

UAW Bonus Offer

I think you can tell that I’m pretty passionate about the power of Unique Article Wizard. If you buy it through my link I’ll give you the bonus package that I created for Replace Myself members (outsourcing stuff). The bonus covers a lot of important concepts involving UAW, outsourcing, and hiring English writers, so it will definitely be useful to you.

There is a major distinction that I eventually learned when it comes to content creation. It is important to understand if you are going to get involved in outsourcing “stuff that is written”.

Here it is:

Articles are for backlinks. Website content is to make sales.

It really is that simple.

When you publish articles to article directories, you are generally doing it for the backlinking power of the articles. Because of this, it is not critical to have awesome content.

When you publish content on your own website, you want to drive the reader to take action. That could be to click over to an affiliate link, or to sign up for your autoresponder, or to buy YOUR product. Whatever it is, you are looking for action to be taken.

So how do you maximize ROI when you invest in outsourcing?

Hire “decent” writers to write articles. If you are going after backlinks, then you don’t need works of art. You need articles that are relatively useful and relatively free of spelling and grammar mistakes. I can hire someone any day of the week for about $300 per month to write these types of articles.

Hire top quality writers when you want content written for your own website. This includes landing pages, pre-sell pages, opt-in pages, or whatever you need. A higher quality writer will cost more, say $500 per month. But quality is important.

When doing article marketing is is ABSOLUTELY ESSENTIAL to submit unique articles to a wide variety of article directories and blogs. You need to use unique titles, and unique resource boxes.

The best way to do this is to use Unique Article Wizard. It costs $67 per month, and it is WELL worth the price. That is what I use. Seriously just do it and judge for yourself.

Just TRY to take my Unique Article Wizard account away from me. I’ll fight you all the way. It’s THAT good.

Often people will ask “what kinds of tasks do you outsource”. Here’s a list of stuff that I’ve been outsourcing lately, and what I think works.

1) Keyword research.: If we start a new project we need to decide what keywords we are going to go after. I own a copy of Market Samurai, which I like to use to automate a lot of the information gathering on keywords. I don’t want to spend a lot of time on keyword research so I’ll ask an employee to come up with the “big giant list” of keywords, then I’ll delete anything that is obviously not useful, and run the list through market samurai. I export a CSV file and send it back to him. He can then go through it to check for the best opportunities according to some screens that I learned. One of my favorite screens is to look for keywords that get reasonable traffic, have phrase match competition (search in quotes) of under 20,000 results, and where the average PR of the top 10 results (search without quotes) is under 2.

2) Writing landing pages and product review If we have a specific product that we want to promote we might either create a series of landing pages, where one page is targeted at one keyword, or we will create a product review where we are going after keywords such as “product name review”. Either way, this is something that is easy to outsource. Make sure you outsource this to a good writer. The content needs to be high quality here.

3) Article writing. We write articles mainly for backlinks. I have never found that articles have been a good source of traffic on their own, but they do propel us in terms of off-page SEO, so we get more direct traffic for our keywords. I use a method of article marketing that John Jonas teaches inside of Replace Myself.

4) Article submission. We use EzineArticles, along with other free directories. But, the KEY to our SEO success is using Unique Article Wizard. This service does cost money but it comes back in spades. I wrote this case study in using unique article wizard, and the same thing keeps happening over and over again when we write specific product reviews and aim links at them through UAW. I don’t do any of the submission myself. It’s incredibly easy to outsource.

5) Mini-net creation. We setup a series of blogs that link to each other and to our “money sites”. We link using a mixture of anchor text. These are easy to setup and require a new blog post ever few weeks to keep them active. This is an ongoing product that I outsource. I have not ever touched it. It certainly helps us with SEO. The guy that takes care of this project also does a monthly rank-checking spreadsheet and we can see that we DO move up. One trick: Make sure to log out of your Google account before checking your rankings.

6) Blog setup and maintenance.. We run a lot of WordPress sites. The setup is now templated. We do the same thing, pretty much, for all sites. One of my guys just sets them up and he does a weekly check for comments, spam, etc. We may shift to every two weeks on this because all comments go into a moderation queue anyway.

7) Split Testing. We use Google Website Optimizer to perform A/B tests on landing pages, or on offers, etc. I simply had one of my guys learn how to install the split tests using a WordPress plugin and he runs the tests. I usually get involved only to come up with a good idea … something I think is worth testing. He does the legwork to make it happen.

Google Analytics. If you run websites you should be using analytics. I like to use analytics for content ideas. I can see how people are finding our sites. Say that we setup a new site and we have a product review for XYZ. Say we have VERY few links pointing to the review, and somehow we’re getting traffic for it anyway. I taught my guy to dig into this. So he can now look for sources of traffic, and then go to Google to see where we rank on these keywords. Sometimes we rank within the top 20 but not on the first page. So we write some articles to throw backlinks at these reviews using the keyword as anchor text. Within a few weeks we’re ranking better and we get MORE traffic.

It ain’t rocket science folks … but you need to be organized and execution-driven.

Important Point about Tools:

I notice a lot of people are hesitant to try out a tool that costs money. They go to forums and ask people how well they work, or they read reviews. That is DEFINITELY smart, but please do not fall into the trap of standing still because you are not sure if it works. Guess what! Pretty much every monthly-fee tool out there has a free trial period, or at the very least, allows you to cancel anytime.

Look at Unique Article Wizard as one example. It’s $67 per month. I hesitated in the beginning because I didn’t know better. I thought, “Is it really that useful”. Then I re-read something John Jonas wrote over at his blog. He said something like, “This is the way article marketing was meant to be done”. So what’s the worst case scenario? I login to the system, absolutely hate it, and ask for a refund? I know I’ll get refunded if I ask. You know it too.

So if there is a tool out there that you think might help you, GO FIND OUT. Test it.

I wanted to discuss the synergy that comes from using outsourced article writers in combination with article marketing tools such as Unique Article Wizard. Before I go through a specific example, let me make something very clear to readers.

You absolutely must be willing to invest money in a project in order to generate a return on that investment.

For example, hiring a writer typically costs $300 or more per month (full time). Paying for a service such as Unique Article Wizard costs about $67 per month. When you have even one full time writer on your staff, the cost of a service such as UAW amounts to a 22% premium over and above the monthly salary for your writer. If you have two writers then we’re talking about a 10% premium.

Will your writers be able to bring you at least 10% or 20% more results if they use a service like UAW? The answer is a resounding “yes”.

My Example:

I recently wrote a product review for a $3000 item sold via Amazon. I wanted to get ranked for the product name, or for “product name review”. This would drive organic traffic and hopefully sales.

Because I actually own the product in question and I’m a passionate user, I wrote the review myself. Then I whipped off a quick article to submit to UAW.

I checked my organic rankings the next day, before any of the articles had gone out (there is about a 24 hour delay before UAW approves articles and submits them to sites). My review had been indexed, but I was showing up around 50-60 in the Google Results. That was not going to bring in ANY traffic at all! This review was for a popular item, and there was healthy competition. But I knew my review had potential to get ranked because I made it high quality, used keywords in headlines in several places, etc. Basically I did the necessary on page SEO steps.

It has now been about 2 weeks. I notice traffic to that review page has spiked up. So I checked to see where I rank. Big difference.

After 2 weeks my review is ranked #6 for “product name review” and #11 for “product name”.

(Update – after another 3 weeks my rankings moved to #4 and #7 for the same phrases with no new work)

The product name is a 3-word phrase, so not some uber-long-tail thing either. This is exactly what people will type into Google when they want information on this brand of product.

So let’s summarize what we’ve learned here.

1. I wrote a good quality review for a product that I know sells well.
2. I wrote ONE article set for UAW and submitted it to the wizard.
3. Two weeks later my rankings skyrocketed for the relevant keywords.

I’m confident that if I write another couple of articles with backlinks pointing to my review, I’ll crack the top 5 results for both keyword phrases.

So how do you make money?

First, you hire a writer who can do quality product reviews. Someone who you can teach to go out and actually gather up useful information for readers. You post those reviews to a WordPress website.

Second, you have that same writer come up with several good quality articles that link back to your review. You submit those articles to EZA, and the usual places, but also to UAW. You set those articles to get posted at a rate of 20-50 per day, and you submit one every week for a month.

If you do this for several expensive products at Amazon.com you’ll surely make a tidy profit. And this is a strategy that is massively scalable over and over again. Pick a niche that you feel good about, pick good quality products, write good quality reviews, and don’t be pushy when you “sell the click”. Just show people where to go get more information (at Amazon). Let Amazon close the sale.

This is an easy strategy, and completely easy to outsource using ReplaceMyself and UAW.

For more information about outsourcing, please read my review of Replace Myself, and make sure you look at the bonus I’m offering.