How often do you see this question:

“What’s the best free software for doing X”

I don’t know about you but I see this ALL THE TIME. Just head over to WarriorForum and you’ll see what I mean. People are constantly looking for free hosting, free website creation, free autoresponders, free video editing, etc.

If you are an absolute newbie to this business, then it might make sense to use free software for your business in the beginning. But only if you are cash-strapped and can’t afford the investment in a proper solution.

If you are a newbie who actually plans to build a REAL BUSINESS and actually plans to invest real money in building the business, then you are making a mistake to use free services, for the most part.

Yes, there are exceptions. But they are few and far between.

In life, and in Internet Marketing, you get what you pay for. Listen folks – IM is one of the lowest cost business platforms you can possibly start. So why take a good thing and pollute it by building your business on top of free products or services that you can’t control?

I want you to start thinking like a business person. If you are selling information products then you have a high margin business . You can afford to invest in quality tools to help you grow your business or speed up business tasks.

If you sell a product for $47 and you start clowning around with free autoresponders, you have a major strategic thinking error. You should be using a professional solution like Aweber instead.

If you have a website that you want to build up over a number of years, don’t run it on Weebly. Get proper hosting and build a proper website. Use free solutions for testing. Then get real.

If you are going to be making videos as part of your marketing and expect to make real money from it, don’t rely on CamStudio. Go get yourself a proper copy of Camtasia or Screenflow for Mac.

If you want your site to look professional, stay away from “free” graphics. Just pay a graphic designer in the Philippines to do custom work for you. In the long term you’ll appreciate the difference and the ability to customize.

If you expect to be doing a lot of article marketing for profit, sure you can submit to EZA for free. But you should also consider getting something like Unique Article Wizard to accelerate your results.

Instead of working with free WordPress themes invest in something that offers support, way more features and is proven to work. Something like Thesis, for example. I also use FlexSqueeze for this website because it’s simple and I don’t outsource anything on this particular site.

People who pay for good quality products will generally achieve better results. Stop being so darn cheap.

Buy Quality. Period.

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