Internet marketers buy a lot of domains. BUT I’m pretty new to the idea of buying domains from other people. In the past I’ve always just picked domain names based on availability of new names, and I’ve never considered buying pre-registered domains.
…Not until my guy in the Philippines suggested it.
I’m not talking premium domain names here either. I’m just talking about domains that some other Joe Marketer registered. I’m talking about making an offer and simply buying it privately.
We’re building a lot of niche sites right now and I have one main guy doing all my keyword research and domain research. Last week he came back to me with a top-3 list of potential names for a new site.
But in addition to the top 3 list, he did something I never asked him to do. I love it when guys go beyond what they were asked to do. How cool is that?
Here is what he wrote to me:
“If you look at ExactMatchKeyword.org it is an abandoned site. Maybe he [the owner] will sell it? It ranks very well in Google”.
He was right. The site had 2 or 3 pages of content, but a perfect exact match on our keyword with a popular .org domain. The site ranks #2 for the keyword. It’s a SUPER thin site that we can make a lot better.
I visited NetworkSolutions.com and did a “whois” search. The owner had not used private registration so I was able to email him and offer him $150 for the domain. He asked me for $200 and we settled on $175. It’s a bargain for me because I know I’ll be able to sell a lot of physical product via Amazon using this site – especially once my Filipino writers create real content for the site.
Anyway, that’s your quick tip for today. When you have your guys look for domain ideas, always tell them to look at the .net, com and org extensions of the exact match keyword. You’ll be surprised how often the domain has been registered, but is not really being used. You might as well throw out an offer to see if you can buy it rather than start from scratch with a lesser-known extension (such as .biz, .info, etc).
P.S. I highly recommend you use Market Samurai for keyword research because it speeds up the process about 5x compared to using Google’s free keyword tool. Time is money. Here’s where you can get a free trial of Market Samurai.
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